One of the biggest additions to the Zendesk product family is our CRM platform. It’s so big, we called it Zendesk Sunshine. ☀️ Our brand team’s goal was to bring it to life through a webpage and an introductory video. Here’s a look at our process for creating the art direction.
Creating a new icon style for Zendesk
With the ubiquity of emoji, there’s never been a more prevalent time for icons in marketing and design than there is now. Icons play an important role in creating visual shorthands for brands: they’re mini images that can be quickly scanned and understood. They make presentations more visually appealing and billboards quicker to read. And let’s be honest—they’re just more fun to look at. 🤡
Branding the help center of a company that makes help centers
When a company uses its own product, especially externally, it should probably be g̶o̶o̶d̶ the best. It needs to set the bar and be a shining example for what your customers could do. For example, Twitter should have the best tweets (let’s talk), Squarespace should have the best website (not bad), and Zendesk should have the best help center (keep reading).
While our previous help center had some beautiful brand imagery, it was a bit all over the place. It lacked consistency and was difficult to navigate. The goal of the redesign was to consolidate the help center into an easy-to-understand experience that guides customers to the best solution with the lowest effort. Our advocacy team took the reins on creating a new, unified user experience. …
A play on images
Puns are said to be the lowest form of humor. I personally find that insulting and completely puntrue. A pun can make you roll your eyes like you just did or make you laugh. But if a picture is worth 1,000 words, then surely a visual pun is 1,000 times better (or worse?). You be the judge. Just don’t punish me.
A pun exposes the double meaning of a word in an attempt to be playful or humorous. Like a word pun, a visual pun is a play on images that can have multiple meanings.
It’s beginning to look a lot like Christmas and you know what that means: Mariah Carey, Amazon Prime, and tech company holiday cards. Christmas is all business, baby.
Our 2018 holiday card was tons of fun to make with several steps involved. In the spirit of giving, I thought I’d share our process — because the best way to spread Christmas cheer is making fake cookies with all of your peers.
I tasked our newest designer Melanie to come up with some ideas. When she pitched the first one, we were all like “yas, done, nailed it.” …